How To Get Buyers To Fall In Love With Your Home

Even in these times, when financial considerations are such a focus of the home buying process, buyers still want to connect on the emotional side and it’s important that your Agent knows exactly what features buyers are connecting to!

Studies have shown that it doesn’t matter what the demographic is – the same amenities tend to connect emotionally with buyers.  Here are the top five from a study of 2500 potential home buyers done by Trulia:

  1. Master Bathroom
  2. Walk-in Closet
  3. Gourmet Kitchen
  4. Outdoor Deck
  5. Wood Floors

And, as it turns out, these are most likely the same things the seller loves about their home!  As part of my listing consultation I always have a conversation with the sellers about what they love about their home.  We can then take all this information and target these amenities in our marketing and staging efforts.  It makes a difference in getting your home sold!

Smart Agents know that they are not selling a house, they are selling a home and the amenities that make it special.



About CarolSawdey

I'm a Broker/Realtor in the San Ramon Valley. A trusted advisor in the local community: We help people buy and sell homes. We counsel them thoroughly. We negotiate to their advantage. We keep their stress to a minimum. And we love what we do!
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