In the 2014 Gallup Economy and Personal Finances poll that asked Americans to give their choices for best long-term investment, Real Estate widened its lead over Gold as the best option for long-term investments. Through 2012, Gold had been favored as it was at all time record prices while the Real Estate and Stock markets were lower than they are today.
It’s no secret that these figures are likely to follow what is happening in the respective markets. Gold was the leader through 2012 as it had reached record prices. There is more risk in that market right now. The Stock Market has been steadily rising the last four years and that is reflected in its numbers as well. Home values have recovered to levels equal or higher than before the sub-prime mortgage crisis starting in 2007.
View Gallup’s write-up here to see more specific statistics based on income and age. For example, for lower-income Americans who may not be able to afford Real Estate, Gold was still their favored choice.