Selling a home quickly means getting someone to fall in love with it quickly. And sometimes a house needs a little help to feel like a home. That’s where “Staging” comes in. In fact, this is one of the most important services we provide for our clients and it can save them thousands, even tens of thousands.
Staging generally refers to the editing and rearranging of a seller’s furnishings, or bringing in of other items, to help prospective buyers imagine the best possible version of a property. Thus, staging is more than just eliminating personal family photos and the eccentric souvenir sculpture in the living room. And there are several different levels of staging as well:
Some Agents, like Carol Sawdey, have the expertise to know what look attracts buyers, have the experience at interior design, and have a warehouse of everything from the couch in the living room to the picture in the bathroom. They’re able to offer a level of free staging services to their clients that is just what is needed in most cases.
There are also staging companies for projects that are much larger in scope or are extremely high-end properties. When paying for complete staging it usually runs .75% to 1.5% of the sales price. However, it has been shown that properly staged homes can increase a homes sales price by 7-10%. Sometimes much more. The return is a no-brainer – and much cheaper than a price reduction. We often see homes sit vacant for months with no showings then once it’s staged it sells in a number of days.
It’s all about the pictures. Buyers used to meet up with Agents at a home to see it for the first time. Now Buyers generally spend a couple of months looking online to get an idea of what they want before they start to single out homes to visit. If you put up pictures of a vacant home, or one that is cluttered or dated and put those next to a staged home, the staged home is going to get more attention, more buyers and ultimately, more money.
This means staging the home before you either take pictures or put it on the market. As important as the price is and all the marketing is to make sure the home gets maximum exposure online, be prepared to discuss staging right up front as well. This is an important decision that needs to be made at the beginning of the selling process.
Photo courtesy of Designed To Sell Home Staging