Does Home Staging Boost Selling Price?

Profile of home stagingAccording to the 2015 Profile of Home Staging put out by the National Association of Realtors, 52% of Realtors representing the Buyer believe a staged home is going to receive a higher offer than a similar non-staged home.  71% of Realtors representing the Seller feel the same way, but we feel it’s more important what Buyer Agents have to say.  Here are the particulars:

  • 32% believe staged home has increase of 1% to 5% of the dollar value
  • 16% believe staged home has increase of 6% to 10% of the dollar value
  • 4% believe staged home has increase of 11% to 20% of the dollar value

What is the purpose of Staging?  To help prospective buyers visualize themselves in the home and increase the home’s value for both the buyer and seller.  Experienced Realtors know how to make a home look its absolute best while remaining neutral so a buyer can easily picture themselves living there.  What we find amazing is that just 34% of Realtors utilize staging on all homes. Either they don’t see the value of making every home look it’s best, they don’t want to absorb the cost or they don’t understand how to explain the return on the seller’s investment if they choose to pass on the costs.

Our approach is to offer free staging as part of our listing services.  We have invested in an inventory of furniture and accents that allows us to re-configure and accent what a seller already has to achieve the desired result.  We have the experience to know what buyers are looking for in this market and Carol has the eye for design to pull it all together.  Only in some instances will we need to have the seller rent particular pieces, or in the case of a vacant home, a number of pieces.

This saves our sellers hundreds of dollars in upfront cost, while still giving them the increase in their home’s value that can net them thousands.

Isn’t that part of what you are paying a Realtor for?  If working with a Realtor who doesn’t provide any staging themselves, there are staging companies out there that provide different levels of services.  They can start with just what you have and re-configure it and go all the way to outfitting the entire house – top to bottom.

Bottom Line

As NAR President Chris Polychron states, “While many factors play into what a home is worth and what buyers are willing to pay for it, staging is an excellent tool that can be used to give a home a little extra push for sellers.  Staging isn’t used by every Realtor in every situation, but the impact it may have and the value it can bring is clear to both home buyers and sellers.”


About CarolSawdey

I'm a Broker/Realtor in the San Ramon Valley. A trusted advisor in the local community: We help people buy and sell homes. We counsel them thoroughly. We negotiate to their advantage. We keep their stress to a minimum. And we love what we do!
This entry was posted in Homeselling and tagged , , , . Bookmark the permalink.

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s